Using Metaphors to Create Better Personas

Perhaps it’s her poetry influence that makes Cyd Harrell’s usability coaching feel as artful as it is scientific. Regardless, people love learning from her—as you’ll soon find out for yourself.

Cyd was the VP of Research for SF-based UX design firm Bolt|Peters until June 2012, when Facebook acquired the company. While there, she helped clients such as Sony, Volkswagen, and Rdio to conduct remote research and real-time usability studies. Before that, she the led desktop experience and design standards groups at Charles Schwab.

Cyd also is renowned for building communities, which she’s done in San Francisco (as co-founder of Women on the Web), and at Code for America (where she’s a mentor). She’s also an advisor to ethnio, a product that helps people recruit research participants.

Until you attend her workshop, go ahead and benefit from Cyd’s masterful knowledge of mobile-UX research by following her on Twitter @cydharrell.