Building a Winning UX Strategy Using the Kano Model

Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."

Fortunately, for users everywhere, his continued efforts are still paying off.

Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.

Reaching designers is a priority, too—aside from these virtual seminars, Jared and the UIE team organize annual conferences chock full of hands-on, practical workshops led by the best industry minds around.

One last thing: Jared is a masterful storyteller with a seemingly endless supply of energy and practical advice, too. He rarely takes the spotlight for our virtual seminars, so this will sell out fast—snag your spot now.