Recorded Event:
User Interface 20
Talks from the conference
UX experts from the October 2015 User Interface 20 Conference help you create experiences that engage and delight your users.
Marc Stickdorn
Marc Stickdorn
What You’ll Learn
- How to evaluate your journey map options and select the appropriate one
- How to create a structured, cross-channel ethnographic research plan
- How to ensure solid data results using triple triangulation
- How to get better results faster—and with lower costs
Steph Hay
Steph Hay
What You’ll Learn
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- How to apply content-first UX design and contextual learning
Nathan Curtis
Nathan Curtis
What You’ll Learn
- Why examples are important and the best places to find inspiration for your style guide
- How to create style guides even when you don’t have time
- How to see your style guide with a critical eye for the purpose of fine-tuning
- How to understand what your organization needs from your style guide
Jenn Lukas
Jenn Lukas
What You’ll Learn
- The role of performance and image size, and strategies to deal with them
- How to approach art direction across screen sizes from content, design, and technological angles
- Image formats—like SVG and WebM—to get the best performing image for each scenario
- How to deliver assets and code samples for implementation on the web
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
- Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
- The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
- Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
- Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
Jared Spool
Jared Spool
What You’ll Learn
- How to identify your customers’ basic expectations
- How adding features today creates more work for teams downstream
- How to focus the team on real customer problems, avoiding the problem of experience rot
Erika Hall
Erika Hall
What You’ll Learn
- Why more data doesn’t necessarily create more meaning
- What a metacognition buddy is, and why everyone should have one
- How to recognize when your objectivity has been derailed, and how to get it back on track
- How to know which data can help you solve your design problems
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
- How to bring disparate stakeholders together under a common framework
- How to move past opinion, emotion, and personal agendas to set smart business goals
- How to separate the merely good ideas from the truly great ones
- How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
Kim Goodwin
Kim Goodwin
What You’ll Learn
- How to identify your organization's decision-style archetype
- How hidden values drive decision making in your organization
- How to use those values to develop more effective project plans
- How to share your progress and results in ways that boost buy-in from stakeholders
Come On In
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