Axe Requirements-driven Product Design

Jeff Gothelf has worked for many years as a product designer and team leader. These days he's spending more time as a teacher, workshop leader and public speaker. He published and co-authored his first book, Lean UX: Applying lean principles to improve user experience (O’Reilly 2013), and has led successful, cross-functional, collaborative, agile teams at organizations of all sizes.

Jeff mainly focuses on building and training evidence-based, customer-centered product development teams. These teams often utilize lean principles and agile software development.

In 2012, along with Josh Seiden and Giff Constable, Jeff launched a lean product design and innovation studio called Proof in NYC where they worked with companies (big and small) building and designing innovative product ideas while helping those organizations adopt leaner development processes. In late 2012, Proof was acquired by Neo Innovation Labs – a larger organization backed by Eric Ries and Joi Ito with an identical vision.