Strategic Storytelling Part of the September 22 UX Virtual Symposium: Storytelling in Design
Leah Buley • 1pm ET / 10am PT
50 minutes
When you are passionate about an idea that you feel will improve the quality of the work your organization does, you advocate for change. The challenge is getting peers and internal department heads to embrace your ideas.
Business leaders need more than a project roadmap or a data-heavy slide deck to act on a plan. If you are struggling to represent a strategic priority or an idea, and you are seeking internal buy-in for it, this seminar will show you how to use storytelling to build support for your ideas within your organization.
Leah will use case studies to help us understand the elements of effective internal communications. She’ll show us how to construct powerful, supported stories that motivate organizations to embrace a plan or prioritize a strategy.
Construct compelling narratives
- Learn how to create context to support the relevance of your ideas
- Collect evidence-based data
- Share trade-offs, consequences, and the return on investment
Communicate the heart of the matter
- Inspire internal groups with a human-centric narrative
- Discuss resources and what your organization is committed to doing
- Develop a big-picture vision of how your organization can coordinate around the work
Marketing, design, product, and UX professionals who want to be effective change agents in their organization on behalf of user-centered design will learn how to use storytelling to align internal teams and persuade business leaders to support their ideas.
(This seminar will be available in the All You Can Learn Library this November.)
Why Leah?
Leah Buley is a veteran of the experience design industry, a former Forrester analyst, and the author of the book The User Experience Team of One. Bridging the roles of practitioner and analyst, Leah can help a company evaluate where it stands competitively with respect to design, and then turn around, roll up her sleeves, and help its teams do the hard work.
Leah spent 15 years in the design field as a UX practitioner (though she got her start as an opinionated web developer). Her past work spans agencies, startups, and Fortune 100 companies. Leah writes and speaks regularly at conferences such as SXSW, UX Week and UX London. Her talks and workshops have a reputation for being high-energy, hands on, and just a little bit quirky.
Want to know more about all three speakers for our September 22 UX Symposium? Or want to save your spot? Explore the entire agenda.